Cassie Thornton Joins Bloomberg Media as Head of IP Partnerships

Cassie Thornton will join Bloomberg Media as Head of Intellectual Property (IP) Partnerships. Thornton will lead the company’s efforts to build and scale its intellectual property business and bring its powerful journalism and brand to new, global audiences via license deals with production companies, streaming platforms and TV networks. In this role, Thornton will be responsible for leading Bloomberg Media’s commercial IP team, collaborating with the company’s editorial team to market and license its slate of stories to production companies, streamers and TV Networks. She will report to Bloomberg Media Chief Partnerships Officer, Nick Sallon.

From Thornton: “I am excited to help drive Bloomberg Media’s continued expansion in film and television as the Head of Intellectual Property Partnerships. With unparalleled journalism and an entrepreneurial culture, Bloomberg Media cultivates a differentiated ecosystem for innovation and modern storytelling. I am thrilled to work across the organization to bring our dynamic and groundbreaking content to life – from the page to the screen.”

Thornton most recently worked with the multi-award-winning production company, Raw TV. At Raw TV, she produced the critically acclaimed three-part documentary series “Trainwreck: Woodstock ‘99” (Netflix), as well as produced a forthcoming mini-series for Netflix and a forthcoming feature documentary for Sky Documentaries.

From Sallon: “We are thrilled to welcome Cassie and build on the success we have had bringing our rich slate of business stories and IP to audiences globally. Cassie brings over a decade of experience building production companies, licensing IP rights and producing acclaimed films and series. We’re excited to welcome her to the company to lead our global efforts to expand this business.”

Before joining Raw TV, Thornton served as the Chief Operating Officer, General Counsel and Executive Producer at Bert Marcus Productions, an Emmy-award-winning independent film company. At Bert Marcus Productions, she led company strategy, investments, day-to-day operations and growth, as well as produced premium documentary titles such as “The American Meme” (Tribeca Film Festival; Netflix), “What We Started” (Los Angeles Film Festival; Netflix) and “Champs” (Tribeca Film Festival; Starz), amongst others.

Thornton has also executive produced narrative feature films such as the three-time Independent Spirit Award Nominee “Bull” (Cannes Film Festival Un Certain Regards) and “Human Capital” (Toronto International Film Festival; Vertical Entertainment).

Thornton received her law degree cum laude from Fordham University School of Law and her B.A. from Columbia University.

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