March 23, 2016
First show to build Snapchat footage into series
Bloomberg Media today announced CA Technologies (NASDAQ:CA) will be the sole sponsor of the forthcoming Bloomberg Television series “Hello World,” starring Ashlee Vance.
Debuting on Bloomberg.com on Wednesday, March 23rd and on Bloomberg Television on Friday, March 25th at 9:30 pm ET, “Hello World” travels around the globe to find the inventors, scientists and technologist shaping our future. The series is hosted by Bloomberg Businessweek technology writer Ashlee Vance, author of The New York Times best seller “Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future.” “Hello World” will be the first ever show to build Snapchat footage into a show or series. Snaps from Vance and other crew members have been interwoven into the live shots from the field, resulting in a visceral sense of being along for the ride. The series breaks ground as the first digital tech travel show of its kind in which new technology like Snapchat finds its way into the story telling.
Back in 1972, “Hello World” was the simple C Programming test message that opened up what would soon become the most hyper-connected population the world has ever seen. As a nod to this revolutionary written code, the new program will celebrate the evolution of software and technology innovations that has since taken place.
Presented as a robust, editorially-driven exploration of the tech industry in all corners of the world, this show examines the exotic, colorful and endlessly entertaining characters that make up the diverse community of the technology industry. Each episode, airing once a month, explores a different country and uncovers the ways in which the local culture and surroundings have shaped their approach to technology. In the first episode, Vance travels to New Zealand to explore an exoskeleton that helps people walk again, some rockets and an AI baby. In the second episode, Vance interviews the founder of Spotify in Sweden. Later in the series, Vance goes behind the scenes with Richard Branson when he introduces his new spaceship, Virgin Galactic.
“Our dual-platform exclusive partnership with CA Technologies is another example of our commitment to bring our advertising partners and consumers industry-leading, innovative and buzz-worthy programming,” said Bloomberg Media’s Global Chief Revenue and Client Partnerships Officer Paul Caine.
“The application economy is creating a new rate and pace of ideas, innovation and market opportunities exploding globally, daily,” said Anna Griffin, SVP Corporate Marketing at CA Technologies. “’Hello World’ brings a lens to the topic we are most passionate about at CA Technologies, a world being rewritten by software and the enormous opportunities for those who can transform.”
Bloomberg Media is the consumer-facing media organization of Bloomberg L.P – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,300 journalists in more than 150 bureaus in 73 countries, producing more than 5,000 stories a day syndicated to more than 1,000 media outlets across more than 60 countries.
Bloomberg Television is Bloomberg Media’s global business and financial television network, available in more than 330 million households worldwide and across more than 70 countries. Bloomberg TV is also delivered to the Bloomberg Professional service, which guides the world’s financial elite with indispensable real-time data, news, and analysis. Bloomberg TV and Radio have the highest median household and personal incomes of all measured broadcasters. The network streams live on Bloomberg’s digital and mobile properties, along with Apple TV, Amazon Fire TV, Android TV, Samsung TV and Roku. Leveraging the content, resources and infrastructure of Bloomberg TV, Bloomberg is the #1 source of global business video, reaching 18.4 million unique viewers worldwide in November 2015.
About Bloomberg
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,000 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world. For more information visit bloombergmedia.com.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate – across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com.