January 24, 2024
NEW YORK, January 24, 2024 – Brad Stone has been named editor of Bloomberg Businessweek, it was announced today. In this role, Stone will lead the brand’s editorial strategy as it relaunches across digital platforms and into a monthly print magazine.
“I’m thrilled to lead Bloomberg Businessweek into a new era,” said Stone. “At a time when attention spans have never been shorter and news cycles are measured in minutes, Businessweek is our counter-programming. It’s Bloomberg’s home for storytelling and analysis that force us to pause, and often challenge our understanding of the people, companies and technology remaking the world.”
A veteran technology journalist with nearly 30 years of reporting experience, Stone most recently led Bloomberg News’ global technology team of 80 reporters and editors covering high-tech companies, startups, cyber security, artificial intelligence, and tech trends around the world. He also serves as the co-host of the annual Bloomberg Technology Summit, bringing together some of the most prominent CEOs, investors, entrepreneurs and influencers in Silicon Valley and beyond.
Since 2010, Stone has written over two dozen Businessweek cover stories on companies such as Apple, Google, Amazon, Twitter, Facebook and the Chinese internet juggernauts Didi, Tencent and Baidu. He covered the rise, fall and rebirth of Silicon Valley as a San Francisco-based journalist for Newsweek and later for The New York Times.
“Brad is one of our most distinguished journalists and has been part of the fabric of Bloomberg Businessweek for more than a decade,” said David Merritt, Bloomberg’s Head of Media Editorial. “I couldn’t be more delighted to have him lead the next chapter of our storied magazine.”
Stone is the author of multiple books, including the New York Times-bestseller Amazon Unbound: Jeff Bezos and the Invention of a Global Empire (2021), which traces the transformation of Amazon into one of the largest and most feared companies of the world and the accompanying emergence of Jeff Bezos as one of the richest people alive; The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley (2017); and The Everything Store: Jeff Bezos and the Age of Amazon (2013), which won the Financial Times Best Business Book of the Year Award and has been translated into more than 40 languages. He is a graduate of Columbia University.
It was announced in November that Bloomberg Businessweek will transition from its weekly print magazine into a premium monthly print product later this year to emphasize its ambitious long-form journalism that the brand is known for. At the same time, this shift will expand upon Businessweek’s strong digital presence of producing highly compelling, in-depth journalism across Bloomberg’s multimedia platforms. In 2023, Businessweek continued to invest in brand extensions with the launch of the weekly talk podcast “Elon, Inc.” and late-night talk show “The Businessweek Show,” on Bloomberg Originals.
Founded in 1929, Businessweek was acquired by Bloomberg LP in 2009. Businessweek‘s editorial staff taps into Bloomberg’s newsroom of 2,700 reporters and analysts across more than 120 countries to serve its readers on every platform, including print, digital, social, audio, video, and live events.
About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 2,700 editorial professionals globally in more than 120 countries. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.