July 30, 2019
Bloomberg has launched Bloomberg TV+, a first-of-its-kind premium streaming video experience that combines the power of Bloomberg data and trusted programming with a state-of-the art digital format.
Bloomberg TV+ will be available in high definition (HD) and 4K ultra high definition (UHD). Bloomberg.com subscribers can now experience low-latency streaming news delivery on desktop, tablet and mobile web, with plans to expand into more ultra-high definition availability across IP streaming services in the coming months.
Bloomberg TV+ presents the trusted programming of Bloomberg TV alongside a fully redesigned context-driven graphics display, bringing increased utility to an audience of business and finance professionals who rely on Bloomberg as their go-to source for market news and analytics. The enhanced viewing experience leverages the highest quality stream possible to provide insightful information and breaking news coverage, taking full advantage of UHD native graphics creation and delivery speed to get the most complete picture of the business landscape in a single snapshot. Available exclusively on Bloomberg TV+, the new data-rich display screen seamless integrates dynamic charts, graphs, and infographics with up-to-the minute contextualized data, as well as the latest relevant Bloomberg News headlines within the viewing experience.
“Despite an increase in streaming video, our research clearly shows a ‘streaming news gap,’” said M. Scott Havens, global head of digital and media distribution at Bloomberg Media. “It is an opportune time for trusted brands such as Bloomberg to fill that void, and this is a first step in evolving and enhancing our existing products. Bloomberg TV already provides best in class business and financial coverage. With Bloomberg TV+ we want to maintain that quality while finding new ways to present a greater depth of easily consumable information to an online audience that demands it.”
Later this year, Bloomberg TV+ will also expand to include new broader interest business programming in the prime-time evening hours.
Verizon is the launch partner for Bloomberg TV+, with immersive full-screen pre-roll and mid-roll ads, as well as sponsored technology headlines. Built from the ground up with business-leader insight in mind, Bloomberg TV+ offers a powerful new storytelling platform for our brand partners with strategic customizable plans available.
To see a preview the new Bloomberg TV+, go to Bloomberg.com/Live.
About Bloomberg
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Terminal. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit Bloomberg.com/company or request a demo.
Media Contact:
Caitlin O’Neill
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