Bloomberg TV+ Comes to Apple TV with new Bloomberg App

Today, we are releasing Bloomberg TV+ on Apple TV 4K and Apple TV HD, available with the latest update of the Bloomberg App. Designed for a modern streaming news experience, Bloomberg TV+ provides a data-rich display of market information and top news modules alongside Bloomberg TV’s markets and finance programming.

Bloomberg TV+ is the first of its kind in news that combines the power of Bloomberg data and trusted business content. The display modules take full advantage of high-definition graphics and seamlessly integrate charts and top news headlines. This news experience brings increased utility to an audience of business and finance professionals who rely on Bloomberg as their go-to source for market news and analysis.

The latest Bloomberg App on Apple TV also includes a collection of top news clips, featuring the most important stories in business and key interviews with top newsmakers and global leaders, as well as Bloomberg Quicktake videos. Viewers can access all of Bloomberg’s original programming on the app, with full episodes of its premier shows such as Bloomberg Surveillance, Wall Street Week, Hello World, Bloomberg Technology and more. 

Viewers using the Apple TV app on Apple TV 4K or Apple TV HD can also easily access Bloomberg content directly from the TV Shows tab.

In 2020, Bloomberg Media has seen a 60% year-over-year increase in average monthly users across its streaming video apps. As engagement with news continues to rise, and cord cutting accelerates, Bloomberg Media is enhancing its streaming offerings in order to serve its trusted global news and analysis on business, finance, technology, climate change, politics and more to its audience of decision makers around the world.