February 26, 2025
Johannesburg, 26 February 2025 – Bloomberg Television announced today the rebrand of its monthly Africa show to become “Next Africa,” integrating its television, podcast, and newsletter coverage under a single brand delivering all the latest news and analysis from the worlds of finance, business and beyond. The show’s previous name was “Africa Amplified.”
Anchored by Bloomberg Television Chief Africa Correspondent Jennifer Zabasajja from Bloomberg’s Johannesburg studio, “Next Africa” will feature live reporting from Johannesburg, Kigali, and Lagos, delivering on-the-ground analysis and real-time coverage of Africa’s most pressing developments. The program will continue to air on the fourth Friday of every month, providing an in-depth look at the forces shaping the continent’s future. All changes will be effective on February 28.
The weekly newsletter Next Africa, delivered to subscribers’ inboxes, provides perspective on the continent from Bloomberg’s senior reporters and bureau chiefs.
“Next Africa” is supported by Commercial International Bank (CIB), Egypt’s leading private sector bank, which has signed on as the exclusive sponsor across TV, podcast, newsletter, digital and social formats.
The show will be streamed live on Bloomberg.com and available to Bloomberg Terminal subscribers globally via the {TV <GO>} function, with Broadcast Television available locally on MultiChoice, AVO TV, and Discover Digital.
The Bloomberg Terminal and Bloomberg.com/Africa continue to be leading destinations for news of the region powered by news hubs in Sub-Saharan Africa in Abuja, Accra, Cape Town, Johannesburg, Lagos, and Nairobi. This content also taps into Bloomberg’s global network of more than 3000 journalists and analysts.
-ENDS-
About Bloomberg Television
Bloomberg Television is the only truly global business news channel, reaching more than 400 million homes worldwide from the network’s studios in New York, London, and Hong Kong. The network provides breaking news coverage and analysis of the people, companies, and ideas that move the markets. Bloomberg TV+ is an enhanced version of Bloomberg Television that combines the power of Bloomberg data and trusted programming with a state-of-the art digital format. For more information on Bloomberg, please visit http://www.bloomberg.com/about and follow us on Twitter (@BloombergTV) and Facebook.
###