Bloomberg Television Launches “Bloomberg: The Asia Trade”

May 30, 2024, Tokyo— Bloomberg Television today announced the launch of “Bloomberg: The Asia Trade,” a new markets-led, daily program bringing Bloomberg’s audience up to speed on the top news from overnight, and an edge on Asia’s trading day ahead. The show will launch June 3.

Airing weekdays from 7am-9am HKT, “Bloomberg: The Asia Trade” will be hosted by BTV anchors Haidi Stroud-Watts in Sydney and Shery Ahn in Tokyo from a brand new studio. The show will broadcast live from Sydney and Tokyo as Australia, Japan, and South Korea’s markets come online.

“Asia is at the forefront of some of the world’s biggest stories and The Asia Trade is where the action starts,” said Nick Killham, Bloomberg Head of Asia TV. “We’re thrilled to have Shery Ahn relocate to Tokyo, joining forces with Haidi Stroud-Watts in Sydney to kick off our morning programming and bring Bloomberg’s audiences everything they need to get ahead.”

The show will also feature unique insights from key newsmakers and industry experts, and will include multimedia reporting and dynamic video packages from Bloomberg journalists on the ground. It will also analyze the global breaking news essential for viewers’ business day ahead. This also comes after the debut of “Bloomberg: The China Show” and is a part of Bloomberg’s growing expansion of coverage in the region. The show expands on Bloomberg’s commitment to providing viewers with smart analysis and coverage on the stories moving the markets globally.

About Bloomberg Television
Bloomberg Television is the only truly global business news channel, reaching more than 400 million homes worldwide from the network’s studios in New York, London, and Hong Kong. The network provides breaking news coverage and analysis of the people, companies, and ideas that move the markets. Bloomberg TV+ is an enhanced version of Bloomberg Television that combines the power of Bloomberg data and trusted programming with a state-of-the art digital format. For more information on Bloomberg, please visit and follow us on Twitter (@BloombergTV) and Facebook.

About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 2,700 editorial professionals globally in more than 120 countries. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.