November 7, 2016
LARGEST INCREASE AMONG LEADING INTERNATIONAL BUSINESS NEWS WEBSITES
Hong Kong — Bloomberg Media Group has recorded the strongest digital growth among major international business news websites in the Asia-Pacific, according to the latest Ipsos Affluent Survey Asia Pacific findings. The independent industry study, which tracked affluent respondents over 12 months from Q3 2015 to Q2 2016, showed that Bloomberg Media registered the fastest growth rate among influential audiences in this period, surpassing the digital platforms of CNN Network, BBC News, The New York Times, Financial Times and The Wall Street Journal, with an 80% annual wave-on-wave growth. This is the largest increase by far among this group.
“Our digital-first, multi-platform strategy and the major digital investments we’ve made in the region are paying off,” said Parry Ravindranathan, Managing Director – International for Bloomberg Media Group. “We set up a world class digital team in Hong Kong this time last year to run our dedicated Asia website and mobile app, which launched last November. One year in and we’re seeing huge results in terms of engagement with our core readership.”
He added, “We’re aggressively expanding our digital footprint to capture this premium audience because we want to speak to them across their preferred social media platforms, whether it’s Facebook, WhatsApp, Line or Twitter. It’s very exciting to see all of this come together.”
The Bloomberg website (Bloomberg.com) also secured the top spot as the most visited international news website in Hong Kong according to the comScore MMX August 2016 findings. It out-performed CNN Network by 25% in terms of unique visitors, 116% in page views, as well as BBC News by 46% in terms of unique visitors and had five times as many page views (1).
The Ipsos Affluent Survey is Asia’s reference survey for reaching the region’s affluent consumers and measures multi-platform content consumption. Ipsos spoke with 19,103 affluent people across the region to obtain the 2016 results. Ipsos defines affluent as an individual with an average household income of US$5,590 (representing top 18% of adult population in the market) and includes a sample of ultra-high net worth individuals with an average personal income of US$4,636 (representing top 1% of adult population in the market).
For further details on the latest Ipsos Affluent Survey Asia-Pacific, please go to here.
(1) Source: According to Bloomberg’s custom-defined ranking based on comScore MMX data, Home and Work Desktop Computers – August 2016. Competitive set of entities in custom-defined ranking include Bloomberg.com, CNN Network, BBC News, Forbes.com, NYTimes.com, WSJ.com, MSN Money, Reuters.com, CNBC.com, Economist.com. FT.com
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Media Contacts
Robert Koh, rkoh22@bloomberg.net, +852-2977-2101
Jenny Leigh Yeo, jyeo58@bloomberg.net, +65-6499-2926