April 7, 2021
Founding partner JLL and premier partners General Motors and Standard Chartered collaborate on the first-ever Bloomberg Green Collective
Presenting sponsors include Ralph Lauren, Tiffany & Co., and Zurich Insurance
New York, April 7, 2021 — Bloomberg Media today introduced its second year partner and sponsorship portfolio for Bloomberg Green, the first multi-platform global business news brand built for the climate change era. JLL returns as founding partner, alongside premier partners General Motors and Standard Chartered, as well as presenting sponsors Ralph Lauren Corporation, Tiffany & Co., and Zurich Insurance. These industry leaders — spanning the real estate, automotive, retail, luxury and financial services sectors — have committed to support Bloomberg Green across its second year, in a collaborative effort to address critical issues related to climate and sustainability.
Through the enhanced partnership platform, Bloomberg Media today published The Power of Partnership, developed in collaboration with JLL, General Motors, and Standard Chartered as part of the inaugural Bloomberg Green Collective. Three times over the course of the year, sustainability experts and senior executives from these partner companies will come together to explore important themes, share critical insights and expertise, propose solutions, and find new pathways for collaboration around key climate issues. As an outcome of each discussion, Bloomberg Media Studios will develop a piece of co-branded custom thought leadership content incorporating insights from each of the partners in the Collective.
The Power of Partnership, the first piece of custom content from the Bloomberg Green Collective, explores what the advances being made in battery power and storage mean for the worlds of transportation, commercial real estate and the markets that finance them.
“In keeping with Bloomberg Green’s commitment to solutions-oriented climate journalism, we have created an innovative partnership platform that encourages cross-industry collaboration among some of the most forward-thinking leaders in corporate sustainability from around the world, to inspire action in the fight against climate change,” said Lauren Kiel, General Manager of Bloomberg Green. “Climate change is among the biggest challenges of our era, and consumers are increasingly looking for brands to take a stand. With Bloomberg Green we are creating deeper connections between our partners, and our global audiences, as we all grapple with these issues.”
“The built environment accounts for nearly 40% of the world’s total carbon emissions. The real estate industry and its clients clearly have an essential part to play in accelerating the global journey toward net zero in order to mitigate the damaging effects of climate change,” said Christian Ulbrich, JLL CEO. “Initiatives such as Bloomberg Green are vital to raising awareness, sharing best practice and encouraging collective action. Aligned with our purpose of shaping the future of real estate for a better world, JLL is delighted to partner with Bloomberg Green for a second successive year.”
“We have a collective opportunity to provide a planet for future generations that is safe and sustainable,” said Craig Buchholz, Senior Vice President, Global Communications, General Motors. “The team at Bloomberg Green understands how to build and leverage a coalition of like-minded organizations focused on driving meaningful change. Working together, we can uncover the insights and share the stories that will continue to build awareness and inspire action.”
“Standard Chartered is delighted to continue our work with Bloomberg Green for a second year,” said Daniel Hanna, Global Head of Sustainable Finance at Standard Chartered. “We look forward to using Bloomberg Green as a platform to communicate insights and examples as to how we are supporting our clients as they transition to a low-carbon economy, and the role of sustainable finance in driving sustainable development in emerging markets, where it matters most.”
The fourth issue of Bloomberg Green magazine will launch on April 19, available to Bloomberg Media’s All Access subscribers, on e-reader platforms, as a digital format on Bloomberg.com and on the Bloomberg Terminal. The Bloomberg Green Summit will take place April 26-27, featuring some of the leading experts who are operating at the crossroads of sustainability, design, culture, food, technology, science, politics and entertainment.
Launched in January 2020, Bloomberg Green leverages deep data expertise and a global newsroom of 2,700 journalists and analysts in more than 120 countries, to deliver original reporting and solutions-driven coverage on the business, science, and technology of climate change. In its first year, Bloomberg Green has covered essential stories on the race against heat, the thriving marketplace for phony carbon offsets, the secret origins of China’s plan to end carbon emissions, and the Bloomberg Green Data Dash. Offering news, analysis, and solutions, its content appears on the Bloomberg Green website, a daily email newsletter, a podcast, the Bloomberg Green magazine, and the Bloomberg Terminal, with integration across digital video, Bloomberg QuickTake, Bloomberg Television, Bloomberg TV+, Bloomberg Radio, and Bloomberg Live events.
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Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg L.P. Visit BloombergMedia.com for more information.