September 12, 2023
Developed in collaboration with Wieden+Kennedy New York, the new video, digital and OOH creative follows the transformative power of context to discover the business story in everything
September 12, 2023 – Bloomberg Media today launched its new brand campaign, “Context Changes Everything.” Created in collaboration with agency Wieden+Kennedy New York, the campaign brings fresh perspective to Bloomberg’s smart cross-platform business news, for a range of leaders at the intersection of markets, technology, culture and global issues.
The campaign illustrates Bloomberg Media’s brand purpose: to help modern leaders effect more impactful, intentional and positive change – for their careers, for their businesses and for the people around them. When news consumption patterns are changing and journalism is being disrupted, readers and viewers come to Bloomberg for exactly the kind of context that it has been delivering for decades – fact-based, drawing connections across the globe and between data points.
“Context Changes Everything” features real Bloomberg stories to bring context to life and raise awareness of its unique point of view on the world, revealing just how comprehensive a Bloomberg business story really is, through three powerful shorts entitled Sand, Office and A.I. Each spot addresses a core topic that showcases Bloomberg reporting, capturing the transformative power of context revealed by looking at the world through a business lens.
With the tagline after each short: ‘Context changes how you see things. Context changes how you change things. Context changes everything’, the campaign aims to demonstrate the breadth and quality of context Bloomberg Media offers through its content.
“We make every business and journalistic decision with our audience as the priority, and it’s clear to us, as the world and media landscape change, that our readers and viewers want more context from the news and information we deliver,” said M. Scott Havens, Bloomberg Media CEO. “The ‘Context Changes Everything’ campaign demonstrates our unique approach to unwrapping and dimensionalizing the business story at the heart of the news– and what a Bloomberg.com subscription and access to our video and events platforms gets you daily. The collaboration with Wieden+Kennedy New York helped enhance the voice and visuals for this work and show the strength of our connection to 100 million modern business leaders, as we continue to market to and grow that audience.”
The campaign will run across social media platforms LinkedIn, X and Facebook and out of home across NYC including on bus shelters, train stations, JFK and LaGuardia airport, train stations (Grand Central, Penn Station and NJ PATH stations in NYC) and taxi and rideshare tops.
“We were drawn in by Bloomberg Media’s urgency for forward progress in the world. It’s not about just helping modern leaders get ahead, it’s empowering them to affect more communal change with the common ingredient that’s so often missing — context,” said Jiah Choi, President, Wieden+Kennedy New York.
About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 2,700 editorial professionals globally in more than 120 countries. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.