October 10, 2018
Three-year series on how artists around the world are adopting technology in their art form
October 05, 2018, Singapore – Bloomberg Media Group today announced that its sponsored digital video series ART + TECHNOLOGY in collaboration with Hyundai Motor Company, is a Gold Winner of the 9th Cannes Corporate Media & TV Awards 2018 for the Webisodes category.
The series, featuring a line-up of global artists who are founding a new genre using technology in their art form, includes a total of 108 episodes produced over three years, starting in 2018. ART + TECHNOLOGY streams globally on Bloomberg’s digital platforms via Bloomberg.com and the Bloomberg mobile app.
Designed and produced for digital, each 3-4 minute documentary-style episode profiles a new artist, highlighting the latest technologies such as artificial intelligence, data, virtual reality and 3D printing. Featured artists include Ross Goodwin, Memo Akten and Refik Anadol. ART + TECHNOLOGY follows the critically acclaimed, ‘Brilliant Ideas’ television series, created in partnership with Hyundai Motor. Bringing art and technology to life, the soundtrack for the series was created entirely by artificial intelligence, produced by music partner, Jukedeck, a UK-based AI-music startup.
“We’re thrilled for ART + TECHNOLOGY to receive this prestigious award as it recognizes Hyundai Motor Company and Bloomberg’s shared commitment to the arts and innovation,” said Justin B. Smith, CEO of Bloomberg Media Group, “With Bloomberg’s ability to create unique, compelling content, coupled with our global, multi-platform media offering, ART + TECHNOLOGY brings to life the intersection of art and technology to global audiences.”
Wonhong Cho, Hyundai Motor Company Chief Marketing Officer, said, “We are excited that the partnership with Bloomberg Media Group has gained international recognition. We have always been a strong supporter of the arts globally and with this win, we hope to accelerate many possibilities and inspiration in the future era of art and technology.”
Viewers can watch ART + TECHNOLOGY on bloomberg.com/ad/hyundai/ArtandTechnology.
Hyundai Motor supports a series of global art communities worldwide, including the National Museum of Modern and Contemporary Art in Seoul, Tate Modern in London, and Los Angeles County Museum of Art in Los Angeles, making arts and culture available to more people.
A total of 201 productions from 1029 entries from more than 45 countries were awarded. The Cannes Corporate Media & TV Awards honor every year the world’s best corporate films, online media and documentaries, in one of the most important film centers: Cannes, France. It is the only festival for corporate films taking place in Cannes, the city famously known for feature films and advertising productions.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design and technical centers worldwide and in 2017 sold about 4.5 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced fuel cell electric vehicle and IONIQ, the world’s first model with three electrified powertrains in a single body type.
Hyundai Motor has been supporting art projects driven by long-term partnerships with global museums – the National Museum of Modern and Contemporary Art, Korea, Tate Modern and the Los Angeles County Museum of Art – since 2013. This new initiative brings together organizations with the shared vision of offering better access to experiencing art. In partnership with museums, Hyundai invites audiences to explore the unique values of art through inspiring exhibitions and exciting programs. Hyundai is also partnering with global media group Bloomberg to produce a digital series “Art+Technology” showcasing artists who harness technology for the creation of their work.
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