Bloomberg Media and Tokyo Broadcasting System Television Establish Digital Content Partnership to Deliver Premium Global Business and Financial News in Japan

● Bloomberg partners with Tokyo Broadcasting System Television to launch a new business and finance section on TBS NEWS DIG later this year
● Original TBS-produced news articles and videos to feature alongside daily selection of Japanese-language Bloomberg articles and videos distributed on TBS digital properties
● New digital brand studio to be launched by TBS with the support of Bloomberg Media Studios, providing custom content and world-class creative capabilities for global advertisers

May 13, 2024 – Bloomberg Media and Tokyo Broadcasting System Television, Inc. (“TBS”) today announced a new content partnership to bring Japanese news consumers expanded access to premium business and financial news from Bloomberg through TBS NEWS DIG. Japanese news consumers around the world will be able to access a selection of Bloomberg original news articles and video content through the new jointly-branded section of its website when it launches in 2024.

As part of this partnership, Bloomberg Media Studios and TBS will also share knowledge and expertise to establish a new digital brand studio within TBS, specializing in bespoke Japanese and English-language custom content for Japanese advertisers seeking to reach global audiences. Both companies will also explore collaborative opportunities related to business events and ad monetization domestically and outside of the Japanese market.

Takashi Sasaki, President and Representative Director of TBS Holdings, Inc. and Tokyo Broadcasting System Television, Inc., said that the partnership would give Japanese news consumers access to a wealth of Bloomberg’s business and financial news content from around the world.

“Launched only in 2022, TBS NEWS DIG has quickly become an indispensable news destination for Japanese audiences worldwide. This partnership will enhance the website’s business and financial news offering and enable TBS to distribute its content globally. Enhancing TBS’s ability to share Japanese content worldwide will not only support our global business objectives, but help TBS NEWS DIG establish itself as the premier digital news hub in Japan,” said Takashi Sasaki.

Karen Saltser, CEO of Bloomberg Media, said that the partnership would unlock new opportunities for both companies in Japan and internationally.

“As one of the major private broadcasters in Japan, TBS Television is a vital and long-established part of Japan’s media landscape. TBS NEWS DIG reached 250M monthly page views last year, establishing itself as a fast growing, trusted news venue for its core demographic of young professionals. We look forward to bringing the best of Bloomberg’s reporting to their Japanese audience and showcase compelling digital content from one of the world’s most important financial centers,” said Karen Saltser.

The five-year partnership officially begins on June 1, 2024.


About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 2,700 editorial professionals globally in more than 120 countries. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.

About Tokyo Broadcasting System Television, Inc.
Tokyo Broadcasting System Television, Inc. (TBS) is the principal subsidiary of Tokyo Broadcasting System Holdings, Inc. and one of the leading commercial TV networks in Japan. Established in 1951, TBS has produced and broadcast news, popular dramas, variety shows and live sports. Programs aired on TBS have been distributed around the world to great acclaim across all five continents. Takeshi’s Castle and the sports entertainment show Ninja Warrior have both been broadcast in over 150+ countries and have achieved universal popularity.

TBS NEWS DIG Powered by JNN is a news site for TBS’s 28 JNN affiliate stations, is based on the concept of digging deep into nationwide news topics. A year after its launch, the site already had monthly page views of 250 million, making it one of Japan’s top news websites. TBS NEWS DIG’s 24-hour live feed delivers breaking news on disasters and other major events.