April 15, 2021
New York and Panama, April 15, 2021 — Bloomberg Media and Falic Media today announced an agreement to create Bloomberg Línea, a multi-platform business news brand in Latin America and the Caribbean. Launching later in 2021, Bloomberg Línea will provide audiences and advertisers with an unparalleled suite of digital products that serve the Spanish and Portuguese language business and finance audience.
Bloomberg Línea will harness the global resources of Bloomberg Media and the strength of Bloomberg’s 2,700 journalists and analysts in 120 countries to create a news destination for the fast-growing business audience in Latin America and the Caribbean. It will feature translated Bloomberg content and original, deep local reporting produced by a team of more than 70 staff from around the regions. Available across multiple platforms including desktop, mobile, app, and social media, the news brand will deliver extensive coverage of the companies, people, events and ideas shaping the markets across Latin America.
“As a leading global business media company, Bloomberg Media provides a trusted and differentiated multi-platform content offering that reaches decision makers and business leaders across international markets,” said M. Scott Havens, Chief Growth Officer and Global Head of Strategic Partnerships, Bloomberg Media. “Bloomberg Línea expands our global footprint in Latin America with massive scale, reaching Spanish and Portuguese audiences who are looking for trusted, premium, global business news and solutions-driven journalism rooted in data.”
Bloomberg Línea will cover a broad range of topics relevant for decision makers and future leaders, including world news, business, economy, politics, markets, industries, culture/lifestyle, science and technology. The site will showcase free teaser content in video and text with full access through a paywall. Audiences will have access to newsletters and deep dives through a premium subscription.
“We are thrilled about this exclusive collaboration with the amazing team at Bloomberg Media, and are excited to help expand and distribute its content throughout Latin America and the Caribbean,” said Leon Falic, Chief Executive Officer of Falic Media. “Bloomberg Línea will be the number one trusted platform of its kind geared to a preeminent audience who has been craving this content for years. It will deliver first-class stories with time-to-market in different time zones, covering a region that is growing faster than any other in the digital world.”
About Bloomberg Media
Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit BloombergMedia.com for more information.
About Falic Media
Falic Media is a member of the Falic Group of Companies, a conglomerate with a diversified portfolio that includes travel retail/duty-free stores and brand boutiques, news and gift and convenience stores, food and beverage, fashion and beauty brands, consumer product distribution and e-commerce, gas stations, and hotels. The Group’s geographical reach is supported by offices in New York, Miami, Mexico, Panama, Colombia, Venezuela, Brazil, Uruguay, Chile, Dominican Republic, Haiti, Israel, Hong Kong, and Singapore.