Bloomberg Adria to Officially Launch on 1 July 2022

Belgrade, Ljubljana, Sarajevo, Skopje and Zagreb – July 1, 2022 – Bloomberg Adria, Southeast Europe’s first pan-regional, multi-platform business news network will officially launch on 1 July 2022. The content will first be available on the digital platform, while the TV broadcast will follow next week. The new news network – focused on business and financial news – will launch simultaneously across five markets via its editorial hubs in Bosnia and Herzegovina, Croatia, North Macedonia, Serbia, and Slovenia.

More than 130 local journalists, commentators, analysts, and financial professionals will create original content across all five regional languages. Through its collaboration with Bloomberg Media, Bloomberg Adria will leverage the reporting of Bloomberg’s 2,700 journalists and analysts in 120 countries. It will combine translated Bloomberg News content with original reporting from across the region, to create a premier news destination for business leaders in Southeast Europe.

Bloomberg Adria will provide expert insight into causes, context and consequences of factors shaping the global – and regional – economy. The new platform will serve the region’s growing community of decision makers and business leaders – across television, print, digital, mobile and social – through fact-based, unbiased journalism.

Bloomberg Adria will operate as a 24-7 news service, producing eight hours of live TV programming per day from its studios in Belgrade, Ljubljana, Sarajevo, Skopje and Zagreb. Through a content license agreement with Bloomberg Media, the new news network will have access to Bloomberg’s extensive financial and economic content, analysis, and market data, allowing local teams to curate translated stories across Bloomberg Adria’s platforms.

Bloomberg Adria is a regional collaboration between Bloomberg Media and Mtel Swiss – a broadcaster majority-owned by Telekom Srbija.

“We’re excited that Bloomberg Adria is launching this month to bring premium business news to audiences in Southeast Europe,” said Soo Kang, Global Head of Bloomberg Media Distribution. “Through this new local venture, Bloomberg Adria will provide trusted news content, rooted in data and analysis, to the region’s growing business community.”

Vladimir Lučić, CEO of Telekom Srbija, commented: “Telekom Srbija is committed to providing premium content, information and news to over 11 million subscribers. Bloomberg is known globally for reliable business information and expert analysis, trusted by business leaders everywhere. As we celebrate our 25th anniversary, we are very proud to collaborate with Bloomberg Media and Bloomberg Adria, to provide our valued audiences across Southeast Europe with reliable business information, insights and news in our region and from around the world.”

“Bloomberg Adria is first and foremost a service for the business community. It is also more than a business outlet, it is a business network and a platform for timely and relevant conversations on regional business and finance. Our conversations with the business community in recent months support our belief that this kind of a platform was missing in the Adria region. We have received strong support for our project among regional business leaders, decision makers, and across the wider business community. What we are offering is unique and of added value to the communities shaping the region’s economy,” said Samo Ošina, COO of Bloomberg Adria.

For more information about Bloomberg Adria, its programme, regional newsrooms, and other information please visit Follow Bloomberg Adria on social media on Facebook and LinkedIn.

You can download imagery and video material (presenters, studios, Bloomberg Adria general footage) here.


About Bloomberg Adria
Bloomberg Adria is the first regional multimedia platform for business and financial news in Southeast Europe. With editorial hubs in Bosnia and Herzegovina, Croatia, North Macedonia, Serbia, and Slovenia, Bloomberg Adria is committed to the highest editorial and business standards and specializes in comprehensive reporting of the global economy and markets through television, print, digital, mobile, social media and events. More than 130 journalists, analysts and other professionals create trusted data-based news and analysis daily to empower decision-makers and future leaders in the region of Southeast Europe and beyond. Bloomberg Adria is a regional collaboration between Bloomberg Media and Mtel Swiss. Visit for more information.

About Bloomberg Media
Bloomberg Media is a leading, global, multi-platform brand that provides decision-makers with timely news, analysis and intelligence on business, finance, technology, climate change, politics and more. Powered by a newsroom of over 2,700 journalists and analysts, it reaches influential audiences worldwide across every platform including digital, social, TV, radio, print and live events. Bloomberg Media is a division of Bloomberg LP. Visit for more information.

About Mtel Swiss
Mtel Swiss is part of Telekom Srbija group. Mtel Swiss partners with global media companies and distribute their content to major broadcasters, channels and platforms.

About Telekom Srbija
Telekom Srbija is a leader in the telecommunications market in Serbia and provides a unique and integrated user experience. With a diverse portfolio of telecommunications services and direct operations in several countries in the region, it serves more than 10 million users, while globally present through the sale of television services worldwide. The company has built its own capacity in the field of production and distribution of exclusive TV series, movies and premium sports content. Through an exclusive partnership with Euronews, Telekom Srbija recently launched the Euronews Serbia news channel. Telekom Srbija is partner and broadcaster of Champions League, Europa League, Italian Serie A and Spanish La Liga, NBA and from 2022 English Premier League.

Media Contacts:
Oisin O Malley
EMEA Corporate Communications, Bloomberg L.P.
+44 (0)203 525 495