June 20, 2016
Successful businesses are creative businesses. With the idea that there are valuable new insights to be gained from a deep, data-led exploration of that link between creativity and performance, Bloomberg Media gathered a team of its in-house experts to do just that.
Their ideas are being unveiled today at the Cannes Lions International Festival of Creativity – the global gathering of ad industry executives and influencers – in a presentation and panel led by Bloomberg Media Chief Operating Officer Jacki Kelley. She’s joined by a high-powered panel including Paul Sweeney, Bloomberg Intelligence’s U.S. Director of Research (who also leads analysis on the media industry); Y&R CEO David Sable; M:United Managing Director Kevin Nelson; OMD USA CEO Monica Karo; and Samsung Americas CMO Marc Mathieu.
Read on for highlights as they flow out of the presentation and panel discussion, happening at The Girls Lounge at 9:30AM EST/2:30PM BST/3:30PM CEST:
Understand why people connect with the Bible, the Illiad & Harry Potter – that type of emotional connection will last forever. – @DavidSable
— Keith A. Grossman (@KeithGrossman) June 20, 2016
@marcfmath “Marketers need to be brave enough to say ‘I really believe we should do this’ #canneslions #smrtrfstr pic.twitter.com/trlBtw45WH
— Jen Robinson (@jvanmaarseveen)
.@OMD_USA’s Monica Karo: "What is the next ‘first’?” https://t.co/IeyWEmuhp7 #CannesLions #smrtrfstr pic.twitter.com/UbNt1UglFH
— Bloomberg Media (@BBGMedia)
@DavidSable “Digital is no longer separate; it’s core to the idea and to the work” @BBGMedia panel Business is Creative #canneslions
— Jen Robinson (@jvanmaarseveen)
.@ipgmediabrands Kevin Nelson says creativity is about a great idea https://t.co/IeyWEmuhp7 #CannesLions #smrtrfstr pic.twitter.com/34cBr4gl8x
— Bloomberg Media (@BBGMedia)
.@marcfmath: “Marketing used to be about creating a myth & telling it. Now it’s about finding a truth & sharing it.” #CannesLions #smrtrfstr
— shannon doubleday (@shhh)
Jacki Kelley says risk matters https://t.co/IeyWEmuhp7 #CannesLions #smrtrfstr pic.twitter.com/SuNjwsba6k
— Bloomberg Media (@BBGMedia)
“Sometimes people focus so much on personalization that they forget to focus on contextualization.” –@marcfmath cc: @BBGMedia #Cannes
— Keith A. Grossman (@KeithGrossman)
.@samsung’s Marc Mathieu on creative businesses https://t.co/IeyWEmuhp7 #CannesLions #smrtrfstr (cc @marcfmath) pic.twitter.com/m0i4O3WF9E
— Bloomberg Media (@BBGMedia)
.@DavidSable says long-term relationships with agencies drives the business #CannesLions #smrtrfstr pic.twitter.com/MQOLWPDW6g
— Bloomberg Media (@BBGMedia)
5 characteristics of creative and successful businesses https://t.co/IeyWEmuhp7 #CannesLions #smrtrfstr pic.twitter.com/fOY1Kc1dZ0
— Bloomberg Media (@BBGMedia)
Business is enterprising https://t.co/IeyWEmcG0x #CannesLions #smrtrfstr pic.twitter.com/56xCrbowG3
— Bloomberg Media (@BBGMedia)
Business is rewarding https://t.co/IeyWEmuhp7 #CannesLions #smrtrfstr pic.twitter.com/7NYxlCTHQx
— Bloomberg Media (@BBGMedia)
packed house for 3 case studies that validate @BBGMedia hypothesis Business is Creative #CannesLions #smrtrfstr pic.twitter.com/dCT4eJDfQP
— Jen Robinson (@jvanmaarseveen)
Bloomberg analyst Paul Sweeney: “my opinion is creativity is rewarded by the marketplace with a higher stock price” https://t.co/sqqQXmKiA7
— Jen Robinson (@jvanmaarseveen)
Business is evolving https://t.co/IeyWEmuhp7 #CannesLions #smrtrfstr pic.twitter.com/0pgby5HZKy
— Bloomberg Media (@BBGMedia)
@BBGMedia Business is Creativity in Cannes w BBG Media COO Jacki Kelley, Bloomberg Intelligence Paul Sweeney pic.twitter.com/0NJfxwfD4Y
— Jen Robinson (@jvanmaarseveen)
Creativity drives business. Eager to talk w/ @DavidSable, @OMD_USA’s Monica Karo, @ipgmediabrands’s Kevin Nelson, & @marcfmath #CannesLions
— Bloomberg Media (@BBGMedia)
We take a data-led approach to the business of creativity at 3:30pm https://t.co/OHZbZnpSLl #smrtrfstr #CannesLions pic.twitter.com/kBd9v0b5Uw
— Bloomberg Media (@BBGMedia)