The business of creativity: Bloomberg Media presents an original analysis today at Cannes Lions

Successful businesses are creative businesses. With the idea that there are valuable new insights to be gained from a deep, data-led exploration of that link between creativity and performance, Bloomberg Media gathered a team of its in-house experts to do just that.  

Their ideas are being unveiled today at the Cannes Lions International Festival of Creativity – the global gathering of ad industry executives and influencers – in a presentation and panel led by Bloomberg Media Chief Operating Officer Jacki Kelley. She’s joined by a high-powered panel including Paul Sweeney, Bloomberg Intelligence’s U.S. Director of Research (who also leads analysis on the media industry); Y&R CEO David Sable; M:United Managing Director Kevin Nelson; OMD USA CEO Monica Karo; and Samsung Americas CMO Marc Mathieu.

Read on for highlights as they flow out of the presentation and panel discussion, happening at The Girls Lounge at 9:30AM EST/2:30PM BST/3:30PM CEST: