March 23, 2016
A powerful group of B2B marketers gathered at Bloomberg Media’s headquarters in New York today to hear stories of transformative marketing moments from their peers. With storytelling, content marketing and data on the agenda, the ANA/BMA Business-to-Business @ Bloomberg conference highlighted how marketing has emerged as an engine of creative problem solving that can power all aspects of the B2B business. As technology changes both the ways businesses connect with customers and the metrics of success, marketers are at the forefront of building knowledge, analytics and strategy.
Attendees were welcomed by Bloomberg Media CEO Justin B. Smith, who spoke to the company’s roots in technology and data as the key factor in creating the culture of collaboration and rapid experimentation that’s behind an expanding multi-platform global media offering. The global launch of a new website, which garnered an all-time high 27MM+ uniques in February 2016 to surpass WSJ.com and CNNmoney.com, along with transformed US television programming, quintupled radio reach and a reinvented events business are a few of the initiatives that marked the last year at Bloomberg Media.
Speakers at the day-long conference included Katy Brady, Head of Brand and Advertising for BNY Mellon; Steve Sachs, CEO of OneSpot; Katie Szumowski, Senior Director of Media for Vonage; B2B marketing author and consultant Ruth P. Stevens; and Roger Baxter, VP of Global Brand for SAP America. The ANA/BMA holds industry conferences, training and webinar events across the country; its members include marketing leaders from more than 680 companies, representing thousands of brands that collectively spend over $250 billion in marketing and advertising.
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– Jen Robinson | March 23, 2016