February 12, 2016
What do data-driven marketing, the world’s first underground park and the leading edge of consumer experience have in common? They came together last night at New York’s revolutionary Lowline Lab, where Bloomberg X introduced a new way for industry leaders to tap into its uniquely deep reservoir of knowledge and insight.
Bloomberg Intelligence Research Director Paul Sweeney and guests at the Lowline Lab. Photo credit: Jamie Watts
Founded on the idea that open dialogue among great marketing minds fuels innovation, Bloomberg X aims to create transformative moments that share key intelligence. No better place to initiate this new series than in a first-of-its-kind open laboratory designed to test the limits of emerging technologies. As guests sampled refreshments made with ingredients grown under the Lowline Lab’s underground solar canopy, analysts from Bloomberg Intelligence (BI) led discussion on the emerging trends reshaping how brands interact with consumers.
“This is just the start of providing our closest partners unique and customized insights in truly intimate settings,” said Paul Caine, Global Chief Revenue and Client Partnerships Officer. “Bloomberg X brings compelling data and expertise from BI off the screen and literally to the table in a way that only Bloomberg can do."
Joining him at the Lowline Lab were Bloomberg Media’s Chief Operating Officer Jacki Kelley, Head of North America Sales Keith Grossman, and 25+ VIP guests, along with several Bloomberg Intelligence analysts. Bloomberg Intelligence, the research arm of the company, consists of 200+ analysts who distill in-depth context, ideas and data sets on more than 130 industries into key factors that help drive smart decision-making.
At last night’s event, the focus was on topics such as virtual reality, augmented experiences, and the impact of mobile on retail spaces – dovetailing with BI’s new 2016 Global Outlooks for Advertising & Marketing, Mobile, and Emerging Technologies.
Stay tuned to BloombergMedia.com – we’ll share a peek at the BI outlook for Advertising & Marketing in this space next week!
Photo credit: Jamie Watts