May 26, 2016
Business is expanding and investing in the Middle East region, said Viktoria Degtar, Bloomberg Media’s Head of Sales and Marketing in EMEA.
Degtar welcomed guests to Bloomberg’s Dubai offices to celebrate the launch of a new regional destination, a new TV studio and a growing event franchise in Bloomberg Markets Most Influential Summit.
“We’re heavily invested in the region,” she said. “We’ve expanded our offering to include a new, regionally programmed digital homepage; original TV programming from our new Dubai-based studio; and an extended conference franchise – Bloomberg Markets Most Influential Summit – to Abu Dhabi,” she said.
Degtar highlighted the 27% increase in digital visitors, specifically, to the site, from regions including the UAE, Saudi Arabia, Qatar and Kuwait, which Bloomberg Media International Managing Director Parry Ravindranathan told The Media Briefing is a big difference in the region.
“The consumption pattern is changing dramatically,” he said. “The biggest difference in the Middle East is how they consume there; it’s almost entirely on mobile.”
Manus Cranny, who hosts Bloomberg Markets: Middle East on Bloomberg TV, cited interviews with Doha Bank QSC CEO Raghavan Seetharaman, Kuwait’s deputy premier Anas Al-Saleh, Dnata and Emirates Group Services president Gary Chapman, and Dubai real estate billionaire Khalaf Al Habtoor, which “show our relentless dedication to bring you market moving, regional news.” The hour-long program features breaking news and original features from Bloomberg’s new studio, located in the heart of the Dubai International Financial Centre.
Guests at the launch event explored business stories affecting the Middle East, from how Dubai’s clean-energy power plans to how desert algae can be used as biofuel.
Read next: Full details of Bloomberg Media’s Middle East expansion
– Shannon Doubleday | May 26, 2016