April 26, 2017
Bloomberg Media’s ambition is to connect global decision-makers in real time with what’s happening and why it matters . In keeping with that mission, Bloomberg became the first IAB Digital Content NewFront presenter to simulcast its event – and this year, we’re doing it again.
Bloomberg Media introduced “The David Rubenstein Show: Peer-to-Peer” – now in its second season – at the 2016 NewFront, pictured above. Photos: Bloomberg
From the New York headquarters event to multiple office locations across the US, with subsequent vents timed to local business hours in Europe and Asia, our network on tech-forward offices will once again bring widespread advertising communities a truly you-are-there experience. Marketers everywhere – not just those who travel to or live in New York – can go inside the bold new innovations, ideas and inventions we’re building.
Bloomberg Media NewFront event live-broadcast in 2016 included Washington DC, pictured above, as well as Boston, Chicago, Detroit, San Francisco and Los Angeles. Photo: Bloomberg
Held over two weeks in May, IAB’s Digital Content NewFronts see 30+ media companies presenting the best of their new original programming and technology. This year’s sessions take place against the backdrop of a digital revolution that’s in many respects just getting started – with $250 billion in brand advertising predicted to shift into digital from other media in coming years.
Save the date: May 1st at 3pm ET, and bookmark this page for updates as the event unfolds!
– Jen Robinson | April 26, 2017