April 6, 2016
Paul Caine, Bloomberg Media’s Global Chief Revenue and Client Partnerships Officer, made the following announcement today:
I am thrilled to announce that Amy Marks is being promoted to our new Global Head of Advertising Sales Marketing for Bloomberg Media.
In her new role, Amy will lead marketing ideas and campaigns across all of our platforms around the world: digital, TV, radio, print and live events. She will continue to build upon the great foundation we have set, expanding our market-leading ideas and insights for all of our properties while driving superior, measurable results for our media partners. In short, Amy’s mandate is to work with the Global Marketing Team to continue to recognize Bloomberg Media as the leader in cross-platform, digitally-led marketing.
This is a well-deserved promotion. Since joining last year, Amy has made a considerable impact on our brand. She was part of the team that sold and executed the HPE sponsored green room for “Bloomberg <GO>;” she led our recent CA Technologies partnership for the launch of our innovative tech and travel digital video and television series, “Hello World!;” and she managed our first-ever Bloomberg workshop surrounding L’Oreal’s Women of Worth.
Prior to joining Bloomberg, Amy was creating and marketing multi-million dollar integrated digital, retail, experiential, mobile, and print campaigns for PEOPLE, where she was Executive Director of Integrated Marketing. Throughout her 15-year career at Time Inc., Amy partnered with many of the world’s best-known consumer brands to create advertising and promotional opportunities that drove product buzz and extended their brand footprint dramatically; and we know that Amy will continue to build upon that success here at Bloomberg Media in this new role.
To that extent, one of her major priorities will be to work with the Custom Content and Creative Teams to continue to evolve our offerings, positioning Bloomberg Media as an industry leader in this space while delivering innovative and engaging experiences on behalf of our clients across our platforms. She will continue to work to integrate Bloomberg’s unparalleled data superiority within our media partnerships, which as you know, sets us apart from others in our competitive set.
Amy will report directly to me and her team will include the America’s advertising sales marketing organization – Amy’s current team along with Nick Harris and Michelle Scarpinito’s teams. Amy’s responsibilities will also span the globe, so our marketing teams based in EMEA and Asia-Pacific will have a dotted line to her while continuing to report to Viktoria Degtar and Mark Froude, respectively. And, she will also collaborate closely with Carl Fischer and our colleagues in Central Marketing.
I could not be more excited about our collective future and am confident that together, as a team, we will continue to deliver tremendous results.
Thank you all for your continued hard work and please join me in congratulating Amy on this well-deserved promotion!