DIGITAL DISPLAY

BILLBOARD

A large-format display unit designed for desktop web environments.

PLATFORM Desktop
DIMENSIONS 970×250
FORMAT GIF, JPG, PNG or HTML5
FILE SIZE 3rd party: 250k initial/500k subload. Site served: 50k
ANIMATION Max 15 sec, no looping
VIDEO In-banner video 3rd party served only. Max 15 sec
AUDIO Click initiated only, max -10 db
SERVING 3rd party or site-served. 3rd party billing requires API access to reporting
VERIFICATION Monitoring only, blocking not permitted. Approved vendors on request.
COMPLIANCE HTML5 must comply with Google Ad Manager guidelines
ADDITIONAL White background requires a 1px border. Faux functionality requires edit approval

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