AD.APT PLAY

PLATFORM	Desktop, Mobile Web, Mobile App
DIMENSIONS	Responsive: 5:1, 4:1, 3:1, 2:1, 1:1, 2:3
REQUIRED ASSETS	Video (MP4), Thumbnail (png/jpg), Logo (png/jpg), Headline (max 50), CTA (max 10c)
OPTIONAL ASSETS	Subhead (max 50c), Background Image, Disclaimer (max 10c), Custom Font (ttf/woff)
FILE SIZE	Max 2.5MB
LAYOUT	Standard or Full Width
VIDEO	Up to 30 sec can autoplay, over 30 sec will be click to play. No looping.
AUDIO	Click to unmute, max -10 db
SERVING	Bloomberg produced and served
LEAD TIME	10 working days prior to launch date
DELIVERY	Google Drive, Photoshop, Figma
ADDITIONAL	Each unit can accommodate one video. White background requires a 1px border