Contextual Targeting

Engage the audiences that are most important to your brand at the right place and at the right time with Bloomberg Media’s Contextual Targeting.

Our technology leverages machine learning to analyze show descriptions, show titles, guest profiles, editorial tags, and more to create targetable content segments. 

This offers dynamic ways of serving your messaging, and results in more precise segmentation – and an improved ability to reach audiences in the most relevant environments. It’s available across display and on-and-off platform video.

1

Your brand campaign joins Bloomberg’s vast ad database
to reach global decision-makers in business, finance
and government.

 

2

Your ad is categorized within the theme and topic that aligns with your message and target audience.

 

3

Our Contextual Engine will analyze on-and-off screen data during live broadcast.

 

4

Your ad will be placed in the 
most relevant, brand-safe environment, when your target audience is most engaged.

 

To learn more about Contextual Targeting and other Bloomberg Media products, please reach out to bbg_media@bloomberg.net.