October 23, 2025
October 23, 2025 — Bloomberg Media and Sports Business Journal (SBJ) today announced a subscription partnership designed to provide readers with increased access to comprehensive news coverage at the intersection of sports and business.
Bloomberg Media has continually expanded its commitment to sports coverage – across digital, print, audio and video – through the Bloomberg Business of Sports newsletter, the Business of Sports podcast and radio program, original programming such as The Deal with Alex Rodriguez and Jason Kelly, and live events such as the Bloomberg Power Players Summit. For nearly three decades, Sports Business Journal has established itself as a premier source for specialized reporting on the sports industry, with deep expertise in media rights, sponsorships, and league operations. It also produces the industry’s leading events and awards shows, including the CAA World Congress of Sports and the Sports Business Awards.
Through this innovative partnership, new and current Bloomberg.com subscribers will gain additional access to SBJ content through the following limited-time bundled subscription offers:
Two business news sources in one subscription: Non-subscribers can unlock a year of Bloomberg.com and 6 months of Sports Business Journal access for just $299 (equivalent to more than $500 in annual savings).
Bloomberg subscriber exclusive: Existing Bloomberg.com subscribers can get an unlimited month of SBJ for just $1.
“SBJ has trusted relationships with sports team owners, agencies, and rights holders, and this partnership gives Bloomberg readers strong visibility into that decision-making ecosystem,” said Julia Beizer, Chief Operating Officer at Bloomberg Media. “Sports has also increasingly become a driving force in media, technology, and finance. This partnership allows Bloomberg’s 680,000+ subscribers to deepen their business of sports coverage, further connecting the decisions taking place in the boardroom and on the playing field.”
“Partnering with Bloomberg is a natural step for Sports Business Journal,” said Abe Madkour, Publisher and Executive Editor at SBJ. “Bloomberg is known for their world-class business and financial journalism. Together, we are proud to offer their global audience the most comprehensive view of the business of sports available anywhere.”
About Bloomberg Media
Bloomberg Media is a leading, global, multi-platform brand for business and finance, built on the strength of the world’s largest newsroom of 2,700 journalists and analysts across 120 countries. Bloomberg Media connects influential audiences to news, insights, and analysis through digital, TV, audio, print, and live events, reaching decision-makers worldwide with trusted, data-driven journalism.
About Sports Business Journal
Sports Business Journal (SBJ) sits at the epicenter of the sports industry. SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships. SBJ’s award-winning media content is delivered via multiple media platforms, unparalleled networking opportunities through its hallmark events and awards and market-leading data.