What it is
Real-time content alignment opportunity captures the moment readers are most likely to engage and share by dynamically pairing a top trending story with a partner’s existing creative in a custom 300×600 unit.
How it works
Trending content can be fed by a host of variables, including what’s popular in a target geo, what a user’s browsing history is, by topic and by company.
Clicking on “top story” drives to 100% owned article page. Clicking on brand message drives to partner’s supplied URL.
100% SOV opportunity requires no production – only submission of an existing 300×250 creative unit.