B:Pop


What it is

Real-time content alignment opportunity captures the moment readers are most likely to engage and share by dynamically pairing a top trending story with a partner’s existing creative in a custom 300×600 unit.

How it works

Trending content can be fed by a host of variables, including what’s popular in a target geo, what a user’s browsing history is, by topic and by company.

Clicking on “top story” drives to 100% owned article page. Clicking on brand message drives to partner’s supplied URL.

100% SOV opportunity requires no production – only submission of an existing 300×250 creative unit.

Relevant products 

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