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What it is
Bloomberg Media’s new-to-market ad unit to drive e-commerce sales.
Through a dynamic carousel format, ad.apt shop will encourage audience interaction in environments where they’re actively engaging.
How it works
Simple and streamlined build process allows
brands to raise the bar without lifting a finger. Partners simply supply a set of core brand assets and Bloomberg takes it from there
Each product inclusion to feature dedicated product name, CTA and click-through link to relevant product detail page
Ad.apt shop can accommodate both static images and video (up to six)
Delivers 3.5x the average Interaction Rate as compared to Bloomberg’s IAB Benchmarks