Bloomberg Media and Twitter today announced they are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming....
New York, June 6, 2017 – Bloomberg Media today announced that marketing executive Andrew Benett has been named to the newly created role of Global Chief Commercial Officer, serving on the organization’s executive leadership team. Benett, most recently Global CEO of Havas Creative Group, will assume global responsibility for Bloomberg Media's sales, advertising operations, integrated franchises, consulting and marketing services, as well as efforts to institutionalize innovation across the commercial organization. Based out of Bloomberg LP’s global headquarters in New York City, Benett’s appointment is effective immediately. He will report to Bloomberg Media CEO Justin B. Smith.
As Global Chief Commercial Officer, Benett will accelerate Bloomberg Media’s commercial success through the transformation of its business model from a media owner to an integrated marketing services and consulting entity, evolving from core advertising sales to a consultative, client centric business model.
“There has never been a better time to reinvent and disrupt the worlds of media, marketing and consulting, and in Andrew we are gaining a proven leader from the marketing and consulting world who has a successful track record of business transformation,” said Smith.
Under Benett’s stewardship, Bloomberg Media will deliver integrated consulting, marketing services and media, driven "from and for" Bloomberg's highly influential audience across six complementary pillars: business and brand consulting, audience insight and development, marketing strategy, integrated marketing communications, corporate communications and content marketing organizational design. He joins a deep bench of media, marketing and advertising industry talent already at Bloomberg Media including Jacki Kelley, Keith Grossman, M. Scott Havens, Stephen Colvin, Teddy Lynn and Steven Feuling.
“Our ambition is simple and focused. Building on Bloomberg’s editorial leadership, world class global platforms, and unrivaled insight into the worlds business elite, we will create an entirely new model of media owner – one that marries the best thinking and talent from the worlds of consulting, marketing services and media. I can’t imagine a more exciting moment to join Justin, Jacki and Bloomberg Media's world class team," said Benett.
Benett brings nearly 20 years of experience in leading and driving business transformation across large and complex organizations within marketing services, consulting and corporate environments. He spent the last 13 years of his career at Havas Creative Group, a leading marketing communications business at the center of creativity, media and technology, where he rose up through the ranks and ultimately assumed the role of Global CEO of Havas Creative Group. As Global CEO, Benett oversaw all aspects of the organization including full P&L responsibility, corporate strategy, operations, finance, people, culture and product, and led its turnaround. He co-authored three books on corporate strategy and talent, and is a frequent subject matter expert on growth strategy and marketing innovation. Benett has received numerous industry recognitions, and is 2012 Henry Crown Fellow at the Aspen Institute.
Bloomberg Media is the leading global business and financial media company reaching a premium audience of 60+ million business decision makers across every platform: digital, TV, radio, print and live events. Under Smith’s leadership, in the past two years, Bloomberg Media has transformed its product portfolio and evolved its sales structure into a global multi-platform organization. The company is expanding aggressively into new areas, having recently announced a partnership with Twitter to launch the first-ever 24/7 breaking news network that will be global, live, social and streaming later this year.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com or request a demo.
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