Statoil

Platforms:

Creating a long-term energy plan isn’t easy, but it’s not impossible. Bloomberg Media and Statoil provided a wealth of data and insightful content, which established a distinct voice for the company to communicate its sustainable energy commitment to an influential and affluent audience.

Campaign
highlights

Power of authority

The Power of Possible had data at its core, including insight from Bloomberg New Energy Finance, which allowed Statoil to communicate with a high degree
of credibility.

Anticipating the future

Bloomberg Media's custom content team created stimulating pieces, including a video on future energy consumption with Dr Kandeh Yumkella, then-UN Under-
Secretary-General.

A respected brand voice

Distributing this insightful content at scale to the correct audience, Statoil established its brand as a credible and respected voice in the energy industry.

Campaign highlights

Power of authority
The Power of Possible had data at its core, including insight from Bloomberg New Energy Finance, which allowed Statoil to communicate with a high degree
of credibility.

Anticipating the future
Bloomberg Media's custom content team created stimulating pieces, including a video on future energy consumption with Dr Kandeh Yumkella, then-UN Under-
Secretary-General.

A respected brand voice
Distributing this insightful content at scale to the correct audience, Statoil established its brand as a credible and respected voice in the energy industry.

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