Cisco

Platforms:

A unique symbiosis between Bloomberg Kinection content and Bloomberg editorial programming positioned Cisco’s innovative technology solutions alongside insightful exploration into our time’s biggest challenges by the world’s brightest minds.

Campaign
highlights

Incisive storytelling

Cisco’s exclusive partnership presented unexpected answers to critical topics including climate, the economy and measuring success from luminaries including Warren Buffett, Madeleine Albright, Steven Soderbergh and His Holiness the Dalai Lama.

Brand perspective

Bloomberg Media’s Kinection custom content team created 13+ minutes of custom, digital-first animations that aligned with the show’s themes to show how Cisco’s technology can power connection and collaboration among businesses, cities and people that solves human problems.

Proven results

Viewer experiences across digital and broadcast as well as unique out-of-home promotions, social amplification and print presence elevated awareness for Cisco’s brand and leadership. Custom metrics exceeded benchmarks on such measures as brand consideration, perception and action.

Campaign highlights

Incisive storytelling
Cisco’s exclusive partnership presented unexpected answers to critical topics including climate, the economy and measuring success from luminaries including Warren Buffett, Madeleine Albright, Steven Soderbergh and His Holiness the Dalai Lama.

Brand perspective
Bloomberg Media’s Kinection custom content team created 13+ minutes of custom, digital-first animations that aligned with the show’s themes to show how Cisco’s technology can power connection and collaboration among businesses, cities and people that solves human problems.

Proven results
Viewer experiences across digital and broadcast as well as unique out-of-home promotions, social amplification and print presence elevated awareness for Cisco’s brand and leadership. Custom metrics exceeded benchmarks on such measures as brand consideration, perception and action.

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