CA Technologies

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With Hello World, CA Technologies and Bloomberg Media celebrated the code revolution with a fresh look at how business is being rewritten by software across the globe, inviting audiences on a digital-first journey to find the inventors, scientists and technologists shaping our future.

Campaign
highlights

Global journey

A data-driven, editorially-led exploration of the tech industry in all corners of the world, each of Hello World’s 10 episodes investigated the unique approach to technology fed by one international location’s culture and surroundings.

Digital-first video

Hosted by Bloomberg Businessweek technology writer and best-selling author Ashlee Vance, the multiplatform Hello World became the first digital tech travel show of its kind – and the first to incorporate Snapchat into its storytelling.

Social impact

Airing digitally first and then on broadcast television, Hello World also reached a strong viewership across the social graph, generating stand-out buzz and engagement for the show and its exclusive support from CA Technologies.

Campaign highlights

Global journey
A data-driven, editorially-led exploration of the tech industry in all corners of the world, each of Hello World’s 10 episodes investigated the unique approach to technology fed by one international location’s culture and surroundings.

Digital-first video
Hosted by Bloomberg Businessweek technology writer and best-selling author Ashlee Vance, the multiplatform Hello World became the first digital tech travel show of its kind – and the first to incorporate Snapchat into its storytelling.

Social impact
Airing digitally first and then on broadcast television, Hello World also reached a strong viewership across the social graph, generating stand-out buzz and engagement for the show and its exclusive support from CA Technologies.

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